Barnes & Nobles Book Sales
Monday, July 12 2010
New York, NY, July 8, 2010. Barnes & Noble said that physical books will continue to be the majority of its sales at least through 2015. The company said it is also investing in electronics and technology to make the transition from a book seller to more e-commerce business. During this period, B&N expects retails sales to drop from the current 90% to 70%. This drop would be offset by the sales of e-books and e-readers. B&N also said that it has no intention of totally leaving the retail market by selling through stores. They believe the combination of on-line selling and actual stores provides a distinct competitive advantage in the book business.
